Canada's capital region report Essay Example | Topics and Well Written Essays – 1500 words

Canada’s capital region report – Essay Example

Education…………………………………………………………….19 3.1.3. Economy………………………………………..….……………….19 3.1.4. Culture……………………………………………..……………….19 3.2. The SWOT analysis……………………………………………………20 3.4. CONCLUSION 3.4.1. Summary and Recommendations……………………….…………..21 3.4.2. Implementation Plan………………………………….………….21 3.5. References…………………………………………….……………23 EXECUTIVE SUMMARY The National Capital Commission (NCC) obligation is to increase Canadians pride in their Capital and to instill enduring and stronger relationship between Canadians and their Capital. The National Capital Commission’s in-house marketing and communication experts, after a comprehensive market research and input from stakeholders in the business, cultural and tourism sectors, has ascertain that despite the fact that there is positive perception towards the Capital, there is still inadequate appreciation for its relevance among sections of the national audience. This is a serious challenge facing the National Capital Commission in its attempt to increase Canadian’s perceptions of and visits to the National Capital Region (NCR). This report focused on the research that was conducted by Ipsos-Reid together with other lifestyle and demographic trends to help in identifying two important target markets. The research shows that the perception of the Canadians towards NCR is significantly better after a visit. The report analyzes the habits and preferences and proposes a combination of features of the National Capital Region be packaged for each market section. The report recommends a strategic approach that mainly concentrates on influencing visits by two identified market segments. These two target segments exhibit characteristics that make it possible to access them through combination of social media and outlets together with several well established groups that can become advocates for the cause. This approach will make it possible to reach a large number of positively pre-disposed sightseers and therefore helps in generating vital buzz around the National Canadian Region. STATEMENT OF THE PROBLEM The Capital of Canada is found in the border of two provinces, Quebec and Ontario. The capital belongs to all Canadians and most importantly, it represents them as: A place of national symbols The seat of government Canada’ face to the world A place of cultural showcase As stated above, the primary role of NCC is marketing and communication plan aimed at ensuring that Canada’s Capital Region (CCR) remains a source of pride for all Canadians. In regards to the Ipsos-Reid research findings, the following valuable statement was developed. “Canada’s Capital is an inspiring reflection of the people, values and achievements that define this country and will continue to drive it forward. Canadian Pride is Capital Pride” This statement serves as the backbone for guiding conceptual development, creative development and serving as a measure against which creative ideas can be evaluated. Every NCC efforts contribute to the brand value and equity of the capital. This requires the implementations of

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